Kawa Coffee

A coffee company, both selling locally and exporting, faced the challenge of lacking professional product shots. To address this, a makeshift studio setup was required, utilizing creative backgrounds to enhance the visual appeal of their coffee products. Additionally, capturing the rigorous grading process at the Tanzania Coffee Board presented a logistical challenge due to the need for a quick and efficient "run & gun" shooting style.

The objectives were twofold: first, to create high-quality product images that could be used for marketing efforts, and second, to document the stringent coffee grading process to highlight the company's adherence to quality standards for export. Furthermore, a video documentary was in development phase to showcase the company's commitment to fair trade practices and ethical procurement of coffee.

The team set up a studio-like environment using makeshift backgrounds to simulate a professional photoshoot, resulting in captivating product images that showcased the coffee's premium quality. For the coffee grading process, the team employed a flexible and swift shooting approach at the Tanzania Coffee Board, ensuring the essence of the process was captured without disrupting the operations. There was also work on the story development for a documentary involving interviews and behind-the-scenes footage to narrate the company's dedication to fair trade and responsible sourcing, highlighting its positive impact on local coffee communities.